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Should I use Squarespace?

This is a question that we get asked a lot. Not just Squarespace but we’re talking Wix, Weebly and all the other ‘Make your own website’ tools that exist today. Unfortunately, there isn’t a simple yes/no answer to this question but hopefully we can help you to make the right choice or an informed choice at the very least!

Firstly, let me say that we’re not anti-Squarespace at all! In fact, we believe Squarespace is a brilliant tool that allows you to create a great looking website at minimal cost.

However, if you do decide to go with Squarespace, it’s worth making sure you’re aware of some of the pitfalls you might encounter along the way.

You need more customization than Squarespace offers

There’s a lot that can be achieved using Squarespace. The platform allows you to install themes and even modify the theme yourself. However, you’re likely to be limited by the amount you can adjust the look and feel of your new Squarespace website.

One of the biggest pitfalls of using Squarespace is that there’s a bit of a ‘one-size fits all’ approach to the themes. Should you wish to add some additional features, you’ll struggle to achieve this.

You can’t take it with you when you go

By subscribing to Squarespace, you pay to use their systems and the code behind it. This does mean however, if you decide to move away from Squarespace, you’ll have to start from scratch.

This is important to note as if you come up against an issue building your Squarespace website that would mean hugely compromising your vision for your website, you may have invested a lot of your time without anything to show for it.

Search Engine Optimisation

Squarespace has a bit of a reputation at not producing websites that perform well in terms of Search Engine Optimisation (SEO). This is important in terms of people searching and finding your website. It is possible but you will have to have a good understanding of how to achieve good scores as its not baked in to Squarespace by default.

It’s certainly possible to create a brilliant looking site using Squarespace but it’s important to be aware of its limitations from the start. There’s definitely an appeal to the DIY approach to building your own website. However, we believe that it’s important to build something that will grow with you as you build your business.

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